Microeconomics tells us that demand is the quantity of goods or services that consumers are willing and able to buy at each possible price (over a given period of time). If there are two people who demand High Fashion and one considers High Fashion and Fast Fashion complements, and another considers them substitutes; an increase …
Category Archives: Fashion
Business | Marketing A Start-Up, In Fashion
Marketing a fashion start-up, in South Africa *with a lean (almost shoestring) budget is possible, but you have to be willing to get a little unconventional. These are tried and tested ways to succeed!
Trends | Pre-Owned Fashion is the New Standard?
Here’s a challenge: Go people watching in Maboneng; places like Arts of Main, Fashion Kapitol (or you know, follow the trail of graffiti in Joburg) and you’ll know for sure that pre-loved clothes, and the quirky way that wearers put them together is here to stay. Most of the mavens that hang out in the …
Fashion & Business |The Rise of Androgyny on the Streets
Pilgrim Clothing SA has embraced this approach to creating non-binary menswear, and the team at JOZI HI! STREET is testing the street appeal of the accessories in the collection. Their reports are positive so far.
Fashion | Karl Calls for A Feminist Model March
Ageism has nothing on Karl Lagerfeld. For spring/summer 15, the oldest working designer in fashion once again proved that age is no obstacle when it comes to relevance, not even in fashion where you’re old at 25. The cheeky feminist protest march he staged for the finale of his Chanel show summed up this feisty …
Fashion | Could Mary Katrantzou be Fashion’s Next Big Thing?
London-based Mary Katrantzou has been awarded this year’s BFC/Vogue Designer Fashion Fund prize, beating competitors Osman, Holly Fulton, Michael van der Ham, Mother of Pearl, Sophia Webster and Emilia Wickstead. The fund, which was established in 2008 by the British Fashion Council and Vogue magazine, provides the winning designer with high-level mentoring for a year, and …
Exchange Magazine SA 